MCE Lanno
As the fastest-growing social media shop for women’s clothing in Iraq, MCE Lanno has carved a niche for itself, offering an eclectic range of high-quality and trendy clothing that sets it apart. What makes it truly exceptional, however, is the consistently unique and captivating collection that ensures every customer feels like a fashionista on a budget
The Challenge: Revolutionizing Organic Reach ,Marketing Cycle, and Sale Funnel
Marketing Cycle - Streamlined and Efficient
Challenge: MCE Lanno’s traditional marketing cycle was complex, relying on intricate scenarios for video creation.
Solution: We introduced a fresh marketing cycle that was efficient and simple, eliminating the need for elaborate scenarios. Instead, we adopted versatile video templates that embraced clothing trends and reels music. This innovative approach not only generated more videos but also reached a wider audience while reducing the budget for paid ads.
Niche-Oriented Brand Enhancement
Challenge: MCE Lanno needed a brand image that was niche-focused and captivating.
Solution: We optimized the brand’s overall appearance, revamping the bio, caption styles, and product selection. This transformation aligned the brand with a distinct niche identity, making it more appealing to its target audience.
Sales Funnel Optimization
Challenge: MCE Lanno’s sales funnel needed a revamp, transitioning from social media to website orders.
Solution: We restructured the sales funnel, redirecting customers to the website for orders. Simultaneously, we revamped the social media posting plan, introducing engaging and authentic content about the brand. This approach boosted engagement on the page. Additionally, we organized the website, created catalogs, integrated pixel and tracking for orders, and linked APIs to the CRM. This provided comprehensive insights into sales performance.
Niche Expansion Street Style and Sneakers
Challenge: MCE Lanno sought to create niche-specific pages without diluting the brand’s main page.
Solution: We divided the main page into three, opening two new pages—one dedicated to street style and the other to sneakers. This strategic move allowed for more focused content and increased sales for each niche, all while preserving the integrity of the main MCE Lanno page.
Affiliate Marketing System
Challenge: MCE Lanno needed to tap into blogger followings and audiences effectively.
Solution: We developed an affiliate marketing system that engaged bloggers, offering them coupons and a share of the sales revenue. We used UTM and a special affiliate tracking system. We carefully selected bloggers based on predefined guidelines and provided them with content instructions. This ensured a positive brand image and high conversion rates.
In summary, our comprehensive services rejuvenated MCE Lanno’s marketing strategy, making it more efficient, niche-oriented, and engaging. We harnessed the power of simplicity, creativity, and adaptability to elevate the brand’s presence and drive sales growth.