About Daawat
50 years old, Available in more than 60 countries in the world, and considered the longest basmati grain rice in the world Daawat Basmati Rice is not just rice; it’s a testament to quality, aroma, and excellence that has delighted taste buds across the globe. As the unrivaled monarch of basmati rice, Daawat is celebrated for its distinctive fragrance and long, slender grains, setting the gold standard for premium basmati rice.
Our Collaborative Mission: Introducing Daawat to the Iraqi Market
Our team embarked on an exciting journey with Daawat, the world’s finest basmati rice brand on a mission that was clear: to penetrate the Iraqi market and introduce Daawat Basmati Rice while accentuating its unparalleled quality. The challenge lay in portraying Daawat Basmati Rice through an Iraqi lens (Local image), seamlessly blending it into the local culinary tapestry while underscoring its premium attributes.
Our Approach
Understanding Iraqi Preferences: Our journey commenced with in-depth research, including interviews with culinary experts and homemakers in Iraq. We sought to comprehend the nuances of Iraqi preferences when it came to basmati rice.
Local Integration: Armed with valuable insights, we charted a course to integrate Daawat Basmati Rice seamlessly into the rich tapestry of Iraqi cuisine. We chose to spotlight the rice in the most beloved Iraqi dishes that prominently featured basmati rice.
Showcasing Local Recipes: Our strategy revolved around showcasing these local recipes, each artfully prepared to highlight the premium qualities of Daawat Basmati Rice: its aromatic essence, elongated grains, and exquisite presentation.
Creative Recipe Videos: We brought this vision to life through six meticulously crafted recipe videos, each capturing the essence of Iraqi culinary culture in stunning high-definition imagery. These videos were both an ode to Iraqi heritage and a testament to Daawat’s premium offerings.
Supportive Static Posts: To bolster the campaign, we complemented our recipe videos with engaging static posts that conveyed the essence of the Daawat brand as a whole. These posts featured thought-provoking questions and celebrated special occasions.
Awareness-Packed Paid Ads: Our campaign soared to new heights with a strategic focus on reach objectives. Through targeted paid ads, we endeavored to reach as many Iraqi consumers as possible. Our aim was to entice them to watch our captivating recipe videos, where Daawat Basmati Rice’s premium attributes were seamlessly interwoven into their cherished local dishes.
Recipe video Example
One of the 6 local-recipe Iraqi dishes with Daawat premium rice where Daawat Basmati Rice’s premium attributes were seamlessly interwoven into their local dishes.
Social Media
In the social media for Daawat Basmati Rice, we tried to make it a destination for local recipe videos with quality rice, plus engaging Iraqi dishes topics as well as brand awareness posts that tell the story of Daawat Basmati rice. For example, we made posts about how you prefer your biryani, post about rice recipes in Ramadan, posts about qulaity rice out-come for family and posts about celebration local occations.
Results
Our collaboration with Daawat Basmati Rice bore fruit, leaving an indelible mark on the Iraqi market:
- Daawat Basmati Rice successfully ingrained itself in the Iraqi culinary landscape, becoming synonymous with premium basmati rice in the region.
- The six recipe videos, shot in rich Iraqi imagery, garnered significant attention and engagement, captivating audiences and accentuating Daawat’s premium characteristics.
- Our strategic paid ads, focused on reach objectives, reached a substantial portion of our target audience, driving viewers to experience the fusion of Daawat Basmati Rice with cherished Iraqi dishes.
Our partnership with Daawat was not just about introducing a product; it was about crafting a sensory journey that celebrated the rich tradition of Iraqi cuisine while highlighting the premium quality that Daawat Basmati Rice brings to every meal. As Daawat continues to grace Iraqi tables, we look forward to further enriching the culinary experience in this vibrant market.