10th Anniversary campaign
In 2022, our team had the privilege of partnering with Onyxes Technology, a prominent player in the IT sector in Iraq. Onyxes Technology specializes in providing digital transformation solutions to government entities and major organizations across Iraq and the Middle East. The collaboration centered around celebrating their remarkable 10-year journey in the industry and sharing their message to the future. Our task was to create a compelling campaign that highlights Onyxes Technology’s decade-long achievements through storytelling and delivering their message in a creative way.
Our Approach
Anniversary campaigns are all about storytelling and delivering a message. We dedicated ourselves to choosing creative ways of telling the achievements and put light on the success through what we called: The 9grid plan. We chose one main slogan for the campaign and extracted other 8 from it to tell the whole story in different stages. Each of the 8 slogans is a reason for reaching the main slogan.
Social Media
The 9grid plan contains 8 posts and a video. The posts explain the whole journey from the start and highlight the achievements, partners, team, and unique projects. The 8 posts have 8 slogans and details about each topic. The 9grid campaign ends with the campaign’s main video which has the main slogan and message shared by the CEO.
Campaign Event
The campaign did not stop at designing social media posts but continued to coordinate the anniversary event using the same guidelines on: designing invitation cards for the anniversary event, compact brochures that conveyed the essence of Onyxes Technology’s journey, Flix designs, roll-ups, and screen feed, special website banners that integrated the campaign’s theme into company presence, ensuring a full vision of the campaign and delivering the message. Bellow you can see the event video which we prepered: