Our marketing mission is introducing eSinbad to the Middle East market. The growth goal plan was divided to two: Getting Turkish vendors and factories to register on the platform and showcase their products, Second part is attracting final customers seeking to purchase wholesale goods through this innovative channel.

Our Approach:

1. Analyze: We had to find out which Turkish sectors are most interested in showing their products, and how people in Middle East importing from Turkey. Also listing the main challenges of both audinceses and compare them the platfom values.

2. Awareness: The awareness has two messages, The first is for the Turkish vendors to get wholesale customers easily. Second, Arabic customers to import directly from the factory, with guarantee and shipping support. We focused on addressing the problems with values supporting it with reach ads and catching taglines.

3. Segmented Engagement: We executed a planned approach, engaging with specific market segments, showcasing the product category in the platform, and comparing the outcome with the available offline methods.

4. Traffic Ads and Lead Generation: Leveraging the insights garnered from our A-B tests and data collection, we launched targeted traffic ads and lead generation campaigns. This phase allowed us to collect valuable data on standard events, which we strategically used in Pixel ads.

5. Full-Scale Sales Campaigns: Armed with a wealth of data and an understanding of our audience, we initiated full-scale sales campaigns. These campaigns were fine-tuned for each segment, ensuring a tailored and effective outreach strategy.

6. Retargeting Strategies: Recognizing the importance of nurturing existing leads and engagement, we implemented retargeting campaigns. Our efforts were directed toward reengaging previous website visitors, video viewers, account engagers, and page followers. We also used the collected email data to make email marketing for special cases.